Press Releases

Fresh Tracks Canada Appoints Kimberly MacAulay as Vice President of Sales and Marketing

Tuesday, December 4, 2012

Fresh Tracks Canada, creators of extraordinary Canadian vacations, is pleased to announce the appointment of Kimberly MacAulay to the position of Vice President, Sales and Marketing. Reporting to CEO, John Parker, Kimberly will lead the strategic growth and development of the company’s sales and brand initiatives.

Based in Vancouver, BC, Kimberly brings over 15 years of leadership experience in marketing communications, operations and strategic sales and has an impressive record of achievement. Working for 10 years with Intrawest, she has an in-depth knowledge of the tourism industry in both international and local markets, and has extensive experience developing and executing successful destination driven marketing and sales maximization strategies.

In her recent role as Director of Marketing, Oakridge Centre, Kimberly was responsible for creating award-winning branding and promotional campaigns that drove customer satisfaction, retail sales, and brand awareness to industry leading levels.

With her passion for creating memorable experiences and her strong professional background, Kimberly will provide valuable insight and strategic direction as Fresh Tracks Canada prepares for another year of growth and market expansion.