Do you have a strong background in the Canadian travel industry and established relationships with US travel agents, particularly in California, Texas and Florida?

Perhaps you work for a tourist board or for a tour operator selling through travel agents in these markets?

If so, we would love to hear from you!

Fresh Tracks Canada is a fast-growing, Vancouver-based tour operator that specializes in creating extraordinary vacations for visitors to Canada.

Our business to travel agents is growing and we are looking for someone to manage this channel in our core markets – the US in particular, but also UK and Australia.

We offer a challenging, exciting, fun place to work and excellent rewards for outstanding performance.

RESPONSIBILITIES

• Developing travel agency business through the creation & implementation of an annual marketing plan to travel agents in the US, UK and Australia.
• Nurturing of relationships with travel agents and consortia.
• Management of sales reps in various territories.
• Management of relationships with tourist boards, suppliers and partners to maximize marketing efforts to travel agents
• All with a view to driving sales from the travel agent channel in accordance with our growth plans.

REQUIREMENTS

• At least 3 years experience working for a tourist board, tour operator or travel agency in a sales role.
• Understanding of the travel agency environment in the US and preferably a network of existing relationships with travel agents there, particularly those selling Canada from California, Texas and Florida.
• Good analytic and communication skills.
• Personable, outgoing & friendly with strong ability to build personal relationships with travel agents.

HOW TO APPLY

Send your resume with a cover letter to careers@freshtrackscanada.com, answering these two questions.

• Why should we hire you?
• What are the three things that make a great manager of sales to travel agent?

Please no phone calls and we apologize but we will only be contacting successful candidates for an interview.

Do you have a strong background in the direct marketing department of an advertising agency, or the marketing department of a mail-order firm? Or perhaps you have grown and run your own online direct-sale business?

If so, Fresh Tracks Canada may have your ideal job!

We create extraordinary vacations for visitors to Canada by designing and marketing websites that encourage people to call and book with our friendly Canadian experts.

We have a large database of past clients and prospects and we want to recruit an expert in database marketing to make more sales from the names we have and to grow the database further. We sell mostly direct to consumers but our business to travel agents is growing fast too and we are keen to develop that further.

The position will have the title ‘Online Sales Manager’ to reinforce the fact that though this is really direct marketing, your attitude must be to drive sales and make every dollar count.

We offer a challenging, exciting, fun place to work and excellent rewards for outstanding performance.

We would prefer to find a full-time employee but we would consider a contractor or consultant too.

RESPONSIBILITIES

• To make more of our existing database by:
  • Growing repeat and referral business
  • Converting more prospects into customers
• To grow our database by:
  • Helping our web design team convert more visitors into prospects
  • Using other strategies, such as email marketing etc.

STRATEGIES

• We are looking to you to bring to us best practices in:
  • Database analysis, segmentation and management
  • Writing of newsletters, emails, flyers, articles, video narratives, captions, web pages, offers, brochures etc to exploit that database.
  • Buying and using email and snail-mail lists, using affiliates etc.

REQUIREMENTS

• 3-5 years experience in direct marketing with an online component. (This could have been in the direct marketing department of an advertising agency, with a mail-order firm, or the direct marketing department of an online company etc.)
• This has given you an excellent grounding and first class skills in:
  • Database analysis, segmentation and management
  • Direct marketing campaign design, testing and roll-out
  • Copywriting for everything from emails, to newsletters, to brochures. (Please note, it is really important to us that you can write well and are able to adapt to our style, brand and clients.)
• You are patient, smart and disciplined. You love stats, analysis and results.
• You are highly internet savvy.
• You probably have a degree in marketing/business and some sales experience.
• You have a strong work ethic. You are diligent, hard-working, determined and ambitious
• You are also completely honest, friendly, and trustworthy - not at all a 'get-rich-quick' type. A good cultural fit and empathy for the kind of business we are and the people we serve is very important.
• You love to travel and have a solid knowledge of Canadian geography.

HOW TO APPLY

Send your resume with a cover letter to careers@freshtrackscanada.com, answering these two questions.

• Why should we hire you?
• What are the three things that make a great direct marketer?

Please no phone calls and we apologize but we will only be contacting successful candidates for an interview.

Do you have a strong background in public relations and social media?

Perhaps you are a former journalist or travel writer who has turned to this exciting field?

If so, we would love to hear from you, and if you love to travel we might just have your ideal job.

Fresh Tracks Canada creates extraordinary vacations for visitors to Canada and we believe the secret to a great vacation is inside knowledge and attention to detail.

So we want to use PR and social media to reinforce our brand position that nobody knows Canada better than we do – that we are the Canada vacation experts.

We offer a challenging, exciting, fun place to work and excellent rewards for outstanding performance.

We would prefer to find a full-time employee but we would consider a contractor or consultant too.

RESPONSIBILITIES

• To manage all aspects of our public relations and social media
• To define a creative and appropriate PR/social media strategy that engages all our stakeholders – our staff, customers, suppliers and partners
• To nurture relationships with journalists (trade and consumer) so as to create regular and appropriate public relations exposure in the US, UK and Australia (our core markets)
• To create followings on Facebook, Twitter and Linked In appropriate to our overall sales and marketing strategy.
• To design and track appropriate metrics to track the success of all of the above.

REQUIREMENTS

• A solid track record of producing tangible results in the PR/social media arena.
• Excellent writing skills – able to write immaculate press-releases, tweets, posts etc – but also solid journalistic stories too.
• Excellent creativity – a great eye for a story, and able to come up with creative ways to use PR/social media to engage our stakeholders.
• Possibly some kind of academic certificate in PR or social media to go with your practical experience.
• Personable, hard-working, ambitious, analytical. A good cultural fit and empathy for the kind of business we are and the people we serve is very important.
• You love to travel and have a solid knowledge of Canadian geography.
• Relations with the media in our core markets is obviously an advantage, as is travel experience.

HOW TO APPLY

Send your resume with a cover letter to careers@freshtrackscanada.com answering these two questions:

• Why should we hire you?
• What are the three things that make a great PR/social media manager?

Please no phone calls and we apologize but we will only be contacting successful candidates for an interview.